Monday, April 22, 2019

Director, Marketing

Director, Marketing 

This position reports to the Senior Director, Marketing and Corporate Communications to lead and develop core pieces of the digital customer experience, including public-side website, email/marketing automation, CRM, marketing operations and analytics. This position also manages brand and product marketing and advertising, and works closely with the transactional digital and corporate communications teams. The Director, Marketing is responsible for bringing ideas and strategies to bear while working to effectively monitor and manage plans, process and people for successful and timely execution and enhanced customer experience. This position plays a vital role in ensuring the Company reaches customers in a way that best serves them, treats them as though they have a choice in their electricity provider and enhances their satisfaction.

RESULTS EXPECTED

Content Strategy, Product & Marketing Communications
Conduct planning for content strategy that provides relevant, consistent content that engages customers, positions Company as a trusted industry partner and enhances customer experience. Conduct market research to understand and leverage market trends, and meet customer needs. Develop behavioral and demographic segmentation strategies that increase the relevancy of communications with customers, leading to increased customer satisfaction. Translate planning and research into actionable initiatives, prioritize and direct implementation.

Direct team responsible for digital strategy and content for the web and email channels. Coordinate closely with teams and departments that manage other major aspects of the customer experience, including Corporate Communications and Customer Service Operations, to develop consistency of customer experience across channels.

Direct team responsible for Product Marketing, Marketing Communications/Brand. Plan and direct ongoing marketing efforts to build customer awareness of company offerings, products and services. Lead mass and direct communications efforts that drive customers through the marketing funnel from awareness to education, conversion and engagement.

Digital Customer Experience & Marketing Operations
Conduct planning for non-transactional digital properties and the digital customer experience, in coordination with the Sr. Dir. Marketing and Corporate Communications and Director, Customer Experience. Translate this planning into actionable initiatives, prioritize and direct implementation.

Build, maintain and oversee the effectiveness of digital properties that meet customer needs and support company objectives. Channels within scope for this position are public-side website, email/marketing automation, marketing operations and analytics and CRM. Influence and enhance additional digital properties not directly responsible for, including social media, transactional and other digitally-based interactions with customers across the company. Ensure the brand is accurately reflected in the front-end design of all digital properties – both marketing/public-side and transactional and that user experience is in line with best practices and customer needs.

Oversee implementation of best-in-class marketing technology systems and software across marketing communications, digital content and transactions, and marketing production. Direct teams responsible for these systems, including Sitecore, Eloqua and Oracle Sales Cloud. Cultivate apartnerships with Information Technology and Customer Service Operations to ensure resources are provided and collaboration occurs.

Ensure the company is gaining value from analytics resources, including ForeSee, Google Analytics, Sitecore Analytics, Kilpfolio and more. Direct team to derive trends and actionable insights from data. Formulate recommendations for action based on this information.


Overall Management of Function & Role
Budget, forecast and utilize funding resources in a way that meets specified objectives advancing the digital customer experience and marketing efforts.

Monitor and report on department efforts and impact on customer experience. Stay abreast of developments in digital customer experience, content strategy and marketing to ensure plans include approaches appropriate for the Company. Develop and maintain strong ties with utility industry peers.

Manage key vendor relationships with digital agencies and marketing and CRM systems vendors. Ensure partnerships are structured effectively and manage associated funding. Serve as coach and point of escalation for team members managing work with these partners day-to-day.

Exercise the usual authority of a manager concerning performance improvement plans and reviews, promotions and salary recommendations.  Coach, develop and inspire staff to maximize their potential.

Take responsibility for own performance and self-manage work by maintaining composure and control in the face of highly complex situations, effectively assigning and overseeing the management of multiple projects and individuals, taking the time to ensure maximum effectiveness of direct reports in accomplishing their objectives.

POSITION COMPETENCIES & REQUIREMENTS
• Bachelor's degree in marketing or related field.  
• 10 + years experience in corporate digital marketing environment strongly preferred. 10+ years in digital marketing agency environment will be considered. Previous experience managing direct reports in this environment required.  
• Previous digital and marketing communications experience and experience managing strategy and day-to-day management of websites, email, CRM and digital customer experience. Deep knowledge of associated strategies and tactics.
• Advanced writing and editing abilities; advanced presentation skills.
• Advanced organizational, project management and problem-solving skills.
• Strong financial and budgeting skills.
• Advanced ability to work effectively within all levels of the organization, from senior executive management to individual contributors. Advanced personnel management and delegation skills.

Thursday, April 18, 2019

Job Listing

CLIENT SIDE:
Director of Marketing-KCMO 7+years, management exp, senior role.


AGENCY:
ACD/ Senior Copywriter
Account Manager
Media Manager
Billing Manager
Brand Strategist-Wichita



Send resume to bill@poindexterrecruiting.com for details. 
Note- as with all openings I am looking for stability in candidates, need you to be in similar role, and qualified.  Send salary history with reasons for leaving last roles. Serious inquires only. Please.
And if you are a fit on paper will respond, if not we will not. If you are in need of help market yourself to companies you can hire us to help-ask Bill for coaching details. 

Tuesday, March 12, 2019

Available people for hire

Digital Marketing Manager with over 15 years exp. Solid work history and skill set.
Tactically strong as will as strategic. Management exp. B2C exp. Strong retail knowledge.

Public Relations Director-Excellent PR person Agriculture, Agroscience, Food industry exp. Banking as well.
Solid work history.

These folks will not last long! Please let me know if you are interested in learning more about their background or like to see their resumes.

Bill@poindexterrecruiting.com

Poindexter Recruiting, Inc.


Wednesday, March 6, 2019

Poindexter Job Listing-please share

Poindexter Job Listing 

The Account Supervisor at Agency is responsible for knowing the client’s business including sales/profit goals, KPIs, financials and business strategies – and educating the team on what makes the client successful. This person is also responsible for managing client profitability and contributing to team profitability. The Account Supervisor reports to the Account Director and works directly with everyone on the client-centered team. This position will also be responsible for managing others on the team and leading their professional development and have oversight of staffing plans.
The Account Supervisor will:
Responsibilities
  • Build, maintain and grow positive relationships with clients that lead to business retention and organic growth
  • Lead the client through setting clear expectations in collaboration with the team
  • Mitigate difficult client and internal conversations as necessary while keeping relationships intact
  • Possess superior knowledge and understanding of the client’s industry and products, business and communication objectives, competitive landscape, and distills knowledge to others on the team empowering action
  • Be the team leader in knowledge and action, seek and share out knowledge to empower others. Act as a leader when with the client, and with the agency team. Participate openly and confidently in client meetings. Be confident and smart.
  • Possess superior knowledge of the agency’s business and capabilities in order to bring clients proactive ideas, initiatives and solutions and exceed client expectations.
  • Understand, utilize and engage all established processes and disciplines and ensure the team is mastering the same.
  • Develop or review project/creative briefs in collaboration with agency strategy and clients
  • Review work based on project brief adherence, proper product mentions, mandatories, production specs, legal requirements, etc. with a heightened attention to detail
  • Manage team profitability, identify and lead opportunities to increase client support and agency revenue.
Expectations
  • Proactively engage Account Director and agency leadership to ensure appropriate awareness of client and team business priorities
  • Engage at a high level with clients in order to build trusting, productive, valuable relationships
  • Respect deadlines and process while being open and flexible to new approaches
  • Based on exceptional presentation and communication skills, teach others to be excellent
  • Be able to lead team and individual goal-setting and ensuring accountability to those goals
  • Possess a solid knowledge of digital campaigns and projects
  • Be a successful, connected manager who motivates his/her team to deliver their best and guide professional growth plans for all direct reports
Requirements
The requirements and experience of the Account Supervisor are:
  • 5-8 years relevant or agency experience
  • Bachelor’s degree required; marketing or communications emphasis preferred
  • Must have experience leading teams and managing people
  • Must have animal or human health experience
  • Prefer both B2B and B2C experience
  • This position is Kansas City-based
Also seeking:

Project Manager 
Copy Writer
Digital marketing manager 

More
Coming! 

If your a fit and interested in making a move please reach out! 

Bill@poindexterrecruiting.com
(913)220-1213


Wednesday, February 27, 2019

New Openings

Poindexter Recruiting is interviewing:

Currently interviewing Digital Marketing Managers and Developers
of all levels.
Should have stable work history, strong skill set, great references.

Please send resume to bill@poindexterrecruiting.com



Thursday, January 17, 2019

Digital Marketing Manager wanted

Client side.

digital marketing manager is responsible for developing, implementing and managing marketingcampaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

3-5 years experience as a digital marketing manager


This is for a future gig for a client of mine- most likely in next 30-60 days will be offical.

I am currently looking for qualified canddiates for this role, so if you are looking to make a move or open to hearing about a new gig, please let me know.

Please send current resume with salary history. Also looking for people who are in a similar role currently. 

Send resume to 

bill@poindexterrecuiting.com

Monday, January 7, 2019

Services Offered


Happy New Year!

We are happy to be offering not only professional recruiting services, but candidiate coaching as well.

Not sure how to position yourself to get that next gig? Reach out to me, I may be able to get you thru the myriad of choices and barriers!

Are you wanting to hire talent? I only work on retainer now, so you will have to be serious in your hiring needs, also need to work directly with the hiring manager, no exceptions. I will guarantee you success in your hiring 100% of the time on this model!

Interested?

Bill Poindexter, Owner,
Poindexter Recruiting, Inc
Advertising, Marketing, or Sales
People or Gigs
(913)220-1213
bill@poindexterrecruiting.com




Tuesday, October 2, 2018

Digital Media Manager

The ideal candidate for the Senior Digital Media Buyer position is passionate about the ever changing media landscape. We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms.

This position is responsible for the execution and day-to-day management of all online PPC marketing initiatives for one of the country’s preeminent national insurance brokerages. This includes managing multiple paid search campaigns with annual multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

Responsibilities

 Day-to-day management of paid search and other cost per click bid platforms, including bid management, ad copy testing and geo-targeting strategy
 Ongoing focus on improving primary paid search performance metrics while maximizing volume and overall opportunity
 A/B testing within multiple landing pages and websites to maximize form conversion and improve cost per lead
 Continually evaluate and recommend additional digital media platforms and campaigns that could positively impact the overall marketing/lead generation strategy
 Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
 Assist in growing the lead generation and general online marketing strategy while closely monitoring performance and meeting goals for customer acquisition costs

Qualifications

 Highly knowledgeable PPC expert, including Adwords, Bing Ads and Facebook
 Experienced with online monitoring and tracking tools, including Google Analytics
 Proficient with bid management software and other marketing automation systems
 Ability to analyze and understand large sums of data
 Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
 Excellent oral and written communication skills
 Strong organizational and time management skills with the ability to multitask
 Highly motivated, resourceful and self-directed with the ability to deliver under pressure
 Ability to be detailed oriented while seeing trends, themes and macro-impacts
 Strong knowledge base of the overall online and digital marketing realm

Training and Experience

 3+ years’ experience managing PPC and other digital media campaigns
 Bachelor's degree in marketing, business administration or related field
 Skilled with Microsoft Office, including Excel and PowerPoint
 Adwords and Bing Ads certification preferred

Friday, August 24, 2018

Wanted: Advertising Agency people

Looking for people, with stable work histories, Agency exp only, and excellent communication skills and drive. If you have this email your resume to me:
bill@poindexterrecruiting.com


Sunday, May 6, 2018

New Biz Manager wanted

New Biz Manager for Ad Agency

Senior Developer/ Technologist wanted

Wednesday, April 4, 2018

Poindexter Job Listing

Communications Sr. Specialist – Manufacturing Company           



Basic Purpose:  To coordinate and execute communications materials and programs that effectively promote the company’s professional product line, including literature, print and digital media, direct mail, tradeshows and special event materials, etc.


Areas of Primary Accountability:

1.    Work with the Communications Manager to develop written annual strategic communications plans and budgets for assigned product lines.
2.    Work with advertising agency to plan media and PR for assigned product lines.
3.    Facilitate internal or vendor production of communications materials, including but not limited to, media, PR, direct mail, brochures, in-store signage, flyers, rebates, sales support materials, digital assets, websites, and other promotional materials.
4.    Utilize project management system to manage job timelines and keep project on-schedule.
5.    Maintain and reconcile budgets throughout the year.
6.    Coordinate and participate in all creative input meetings.
7.    Review and proofread all copy for use in communications materials.
8.    Review all materials to ensure they are strategically on-target with creative brief.
9.    Update project reports, adding new projects and status updates as needed.
10. Assist Marketing/Product Managers in marketing activities needed to service the sales team, key accounts, or take advantage of seasonal or situational sales opportunities.
11. Travel as needed to meet with key account marketing management and attend trade show events.
12. Maintain industry contacts with customers, suppliers and related industry organizations.
13. Conduct annual review of all product line communications materials for update, disposal or future use.
14. Provide monthly updates to Sales Groups concerning current promotions.
15. Provide show planning and set up services for major trade shows and events as needed.
16. Review market research and make recommendations in applying research findings to maximize sales.
17. All other duties as may be assigned.

 Position Specifications: 

*    Education:     Bachelor’s degree in marketing, advertising or related field
*    Experience:  5+ years in marketing, advertising or related field, ad agency experience preferred
*    Travel required in this position is: 10%
*    Specialized knowledge or training:  Business-to-business marketing experience preferred. Professional turf industry experience is a plus.
*    Other skills:  Proficient in Microsoft Office applications. Strong written and verbal communication skills essential


Web Designer/Developer - Wordpress

Areas of Primary Accountability:
·       Develop functional web applications using Wordpress.
·       Implement responsive front end design for mobile, PC, and tablet, and ensure compatibility with
multiple browsers
·       Optimize applications for maximum speed and scalability
·       Provide website maintenance and enhancements
·       Improving the design, content and conversion of the company website and intranet
·       Manage code tests to identify and solve for bugs before site launches.
·       Work with communications team to develop marketing automation campaigns
·       Collaborate with cross-functioning teams to make strategic recommendations and improvements to the business and site
·       Collaborate with design, product, and cross-functioning teams to define, develop, and implement new features
·       Participate in all creative team meetings
Qualifications
  • Education: Bachelor’s degree in graphic design or related web based area.  Applicants will be considered if no degree, but with more than 3 years of work experience plus the experience required below.
  • Experience: 3+ years digital production experience
  • Specialized knowledge of Wordpress
  • Proficient with HTML and CSS
  • Proven layout and design experience with Adobe PhotoShop
  • Basic knowledge of MySQL, PHP
  • Knowledge of Adobe Illustrator, Dreamweaver, Acrobat Pro, InDesign and/or Premier Pro is a plus
  • Other skills: Able to independently with ability to prioritize projects. We are looking for a “team player” with strong oral and written communications skills.
  • Technologies listed here are a plus, however not required: JavaScript, JQuery, and Bootstrap.
  • Travel required in this position is: up to 10%
  • Applicants must have their portfolio listed on their resumes in a link in order to be considered.



Director, Marketing

Director, Marketing  This position reports to the Senior Director, Marketing and Corporate Communications to lead and develop core piec...