Wednesday, November 19, 2014

Digital Marketing Manager wanted

Position Summary

The Demand Generation and Digital Marketing Manager is responsible for developing, executing and measuring digital marketing and demand generation programs for HIRING COMPANY. 

Duties and Responsibilities include, but not limited to:
·       Creation and execution of SEM/SEO plan
·       Management of day-to-day digital marketing operations, including campaigns and content repurposing/development
·       Monitoring and analysis of program and campaign performance and making recommendations for optimization and growth
·       Monitoring automated marketing metrics
·       Own the day-to-day execution of demand generation plans, including email campaigns,  website integration, and SEM/SEO tracking and measurement
·       Support marketing activities for multiple channels spanning our product mix 
·       Video development and application to digital marketing efforts
·       Working across functional areas (including internal and external resources) to achieve goals
Critical skills sought
·       Ability to develop and execute marketing plans and demand-generation programs
·       Creative, yet technical person with positive attitude
·       Motivated, independent worker that delivers
·       Organized quick thinker who has ability to manage multiple tasks at once
·       Proven success as a Digital Marketing Manager
·       Results oriented

·       5-8 years’ experience in demand generation/inbound marketing and Digital Media Marketing
·       Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
·       Base level of understanding about the financial and insurance industry
·       Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
·       Excellent analytical, conceptual and creative problem solving skills
·       Experience with marketing automation platforms and web analytics tools
·       Intimate understanding of Google requirements for web marketing
·       Prior experience creating and executing integrated inbound marketing and lead/demand generation campaigns with a successful track record of measurable results
·       Strong team orientation

Digital Marketing Coordinator

Position Summary

The Digital Marketing Coordinator plays an important role in growing the exposure and engagement of Hiring company. This position helps to create and implement digital marketing campaigns for Hiring company and outside clients.

Duties and Responsibilities include, but not limited to:
·       Demonstrated experience in overseeing the implementation of websites, mobile applications, content marketing, local digital marketing, digital marketing strategies, SEO and online advertising and promotional strategies
·       Knowledge and experience in contemporary marketing, communications and promotions principles and practices
·       Developing and managing digital marketing campaigns for internal and external properties
·       Being a part of the social media strategy for the company
·       Managing online brand and product campaigns to raise brand awareness
·       Improving the usability, design, content and conversion of the internal and external websites
·       Evaluating customer research, market conditions and competitor dat.
·       Reporting and recording data to internal and external stakeholders
·       Tracking conversion rates and making improvements to the website
·       Review new technologies and keep the company at the forefront of developments in digital marketing

Critical Skills Sought:
·       Ability to manage complex tasks, challenging projects and competing deadlines concurrently
·       Project management skills and strong planning, organizational and administrative skills
·       Excellent literacy, writing, editing and proofing skills and outstanding communication and interpersonal skills
·       Ability to think creatively and strategically
·       Collaborative working style with an ability to work within a team in a hands-on capacity to achieve individual, team and organizational goals

·       1-2 years’ experience (including internships) in Digital Media Marketing
·       Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
·       Excellent analytical, conceptual and creative problem solving skills
·       Experience with marketing automation platforms and web analytics tools
·       Intimate understanding of Google requirements for web marketing

Copywriter Wanted

If qualified please send me your resume to

COPYWRITER-CLIENT SIDE-Financial Services Brokerage
Overland Park, KS
The copywriter develops advertising and editorial copy while maintaining adherence to the marketing and creative objectives and strategies of hiring company. This position will work on specific projects related to promoting sales concepts and marketing ideas to insurance and annuity producers, in addition to assisting contracted insurance agents and financial professionals with consumer advertising and promotion.
Duties and Responsibilities include, but not limited to:
   Writing and editing copy for a full marketing mix of print, digital and editorial content including ads, brochures, fliers, mailers, magazine articles, emails, landing pages, websites, social media, etc.
   Actively researching and learning life insurance, securities and annuity industry to create effective and results-oriented messaging
   Meeting with internal and external customers for creative briefing, interviews and/or research
   Working closely with project managers and designers to brainstorm and implement ideas
   Serving as an integral team player while working on any and all copy-related pieces; must have the ability to analyze business needs and create copy to include in brochures, marketing materials, presentations and other advertising media Qualifications
  Excellent oral and written communication skills are paramount
  Bachelor’s degree in English, Journalism, Public Relations or Marketing preferred
  3 years or more of experience in financial and/or regulated industry preferred
  Qualified candidate will be able to demonstrate diplomacy and work well with all levels of the organization
  Ability to work on multiple projects while adhering to deadlines
  Outstanding customer service and sense of professionalism are critical
  Proficient in Microsoft Office Suite with expert MS Word skills
  A solid understanding of the AP Stylebook
All qualified candidates should submit resume with most recent and relevant
Writing samples or online sample link.

Monday, November 17, 2014

Congrats to Jen for her new gig with Robbie Fantastic Flexibles!

"Bill is very professional, respectful and has a top notch reputation in his field. Throughout my journey, I found him to be extremely positive, responsive and trustworthy. I always believed he had my best interests at heart. He truly cares about helping you be successful.  His role was pivotal in preparing me for each and every interview. I always felt informed and knew where I stood. I appreciate his sense of urgency and the fact that he works tirelessly to find the right "fit" for both his candidates and their potential employers. I highly endorse Bill Poindexter. " - Jen B, October 2014 

Congrats to you Jen! I am excited to be the one to help both you and Robbie!!!

What's next in the market? If you are interested in using my service please reach out and let's chat!


Wednesday, July 16, 2014

Product Manager wanted with CPG exp.


MUST have 5 years experience in Marketing and Product Development. Consumer Packaged Goods experience is ideal. This role will have primary responsibility for managing all of the hiring company core product lines as well as product development of product line extensions.

You will need to be a detail oriented self starter that needs minimal supervision. Able to make decisions on your own.

 MUST be able to travel at least 24 -30days a year. You need an outgoing personality as they will be interacting with the sales team as well as customers (both at trade shows and customer visits).

You will need a professional appearance and excellent communications skills. Also need to be able to lift at least 50 pounds. You will do several trade shows a year and have to do a lot of the set up so must have a professional attitude and work ethic.

The Associate Product Manager will be responsible for the effective product management and product development of hiring company core Supermarket/Retail Food product lines. 

Duties and Responsibilities

These are intended only as illustration of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

1.         Develop core/stock product offerings including design, specifications, and merchandising solutions.
•           Work with Marketing Specialist and/or third party design firm on concept and graphics.
•           Provide information to package engineering and product development for accurate development of product specifications.
•           Collaborates with Manufacturing, Scheduling, PrePro and Product Evaluation Teams from concept to production to get quality, cost effective products manufactured. Continues to work with those teams until products are fully commercialized.
•           Provides information to Communications for the development of Brochures, PR, and market trends/data.
•           Work with Sales, Product Development and outside vendors to develop merchandising/racking solutions for our core product lines.

2.         Manage products/product lines from launch through the entire product lifecycle to discontinuation.
•           Monitor inventory levels and work with customer service to set reorder points
•           Utilize information from to build demand forecasts for new and existing products

3.         Identify customer needs and wants, and translate these into products, services and information to be provided by hiring company.
•           Supermarket experience – Visit customer sites with sales people to gain knowledge of customer experience in the field.
•           Consumer experience – Gather feedback from consumers using the product.
•           Define the identified solutions clearly to collaborate with Product Development, Manufacturing and Communications on the products to be developed, the quality required and the information that needs to be communicated by Communications Manager.
•           Key member of Product Development team managing the Innovation Pipeline for core product lines.

4.         Gather market trend and competitor information and work with SVP of Sales and Marketing Director to establish effective pricing, margin, volume, packaging and labeling policies.
•           Pricing – Establish pricing policies and develop pricing sheets
•           Margins – Establish margin policies and target gross margins
•           Volume – Develop market forecasts and provide input for Min./Max. policies
•           Packaging – Develop product packaging and packaging policies
•           Labeling – Develop product labeling

5.         Effectively prepare Customer Service to service customers for new and current product offerings.
•           Develop forecasts for products and provide information to customer service for setting min/max inventory levels.
•           Develop and provide training on all new products and product enhancements.

6.         In coordination with the Sales Assistant, establish pre-implementation, implementation and post-sale processes and monitor the execution of these by the Sales team.
•           Pre-implementation would include film structure, film sizing, design, equipment needed, etc.
•           Implementation would include communication to stores, POS, customer training, and store visits.
•           Post implementation would include telemarketing for customer satisfaction and course correction, new applications at store, consumer acceptance, and reporting to chain management.

7.         Lead cost reduction efforts for product line in collaboration with manufacturing, product development and supply chain management.
•           Using market and competitor information, set target goals for cost reduction.
•           Establish a team to consider and implement ways to reduce cost of the product in order to gain competitive advantage in the market place.

8.         Gather information on all direct and indirect competitors’ current offerings; including product offerings, strengths, weaknesses and pricing.
•           Test direct competitors’ products no less than once per year and each time a new competitive product is introduced.
•           Communicate test findings through written reports to sales and leadership team.

9.         Travel with sales team to evaluate customer and consumer needs, and product performance.
•           Will require 24-48 days per year in the field participating in trade shows and sales presentations to customers, as assigned by Director of Marketing.

Skills, experiences and qualifications that are essential to the job.
•           Four year degree in marketing, business, communications, related field or combination of education and experience.
CPG experience in a product manager role
•           Minimum of 5 years prior experience in a marketing, product development, inventory control, customer service, sales support, or inside sales role.
•           Minimum of 2 years prior project management experience.
•           Proficient to Advanced Microsoft Office skills, aptitude for technology.
•           Excellent listening skills with demonstrated ability to ask the right questions to determine needs.
•           Exceptional internal collaboration skills. Having the ability to influence without formal authority in order to complete projects and assignments.
•           Marketing research skills using resources such as internet, trade journals, face-to-face customer interaction, consumer intercepts/focus groups, etc.
•           Experience with developing and giving presentations to small and large groups.
•           Good to excellent presentation skills – especially with customers in selling situation.

Decision Making Accountability
(routine decisions to be made autonomously)
•           Authority to make decisions as needed to satisfy customer requirements within reasonable boundaries.
•           Authority to make decisions about vendor relationships and contracted work, within established budgetary guidelines.
(decisions for which prior approval should be made)
•           Decisions involving the sharing of hiring company customer, new product, or trade secret information with vendors or others outside hiring company.
•           Spending decisions outside established budgetary guidelines.

Working Conditions
•           The Associate Product Manager position will require a minimum of 24-48 days travel per year by plane and car.

The following physical requirements are necessary to perform the essential functions of this position:
•           Required extended periods of time working on a computer.
•           Physical health requirements needed to fly as a passenger on an airplane and ride in a motor vehicle for extended periods of time.
•           Requires extended periods of time standing in stores, trade shows and/or manufacturing plants.
•           Requires lifting of crates/boxes of 50 pounds or more.

Associate Product Manager

The following are performance expectations for the position:

Identify customer needs and wants
•           Personally spend 24-48 days in the field with customers to research information on market needs.
•           Utilize superior listening and inquiry skills to obtain information on market needs.
•           Formulate product and service ideas based on market research and clearly communicate in writing (on a quarterly basis) these ideas to the Sales and Leadership Teams, providing compelling evidence for ideas generated.
•           Compare information collected in the field against indirect research methods using internet, trade magazines and industry trend reports.

Establish effective pricing, margin, volume, packaging and labeling policies
•           Use industry knowledge and competitor information to position hiring company products in the market so we can succeed long-term.
•           Provide quantifiable data to support suggested policies on the above.
•           As market conditions change, proactively work with the EVP of Sales to adjust policies and then disseminate this information to all interested parties.

Prepare Sales Team to sell
•           Use compelling graphics and language to develop marketing presentations Sales Team can use in the field to gain business.
•           Personally provide training that ensures the Sales Team clearly understands the market and product benefits/features.
•           Continually update training materials as markets and product offerings change.
•           Provide ongoing training to Sales Team as markets and product offerings change.
•           Personally contact direct and indirect Sales Team members for success stories and publish to all on at least a quarterly basis.

Prepare Customer Service to serve customers
•           Develop and share forecasts for products to Customer Service Team Leader as they are finalized. Answer any questions and provide input for inventory levels. Final decision on min/max levels will be set by CSTL.
•           Personally provide training that ensures Customer Service clearly understands the market and hiring company product benefits/features.
•           Continually update training materials as markets and product offerings change.
•           Provide ongoing training to Customer Service as markets and product offerings change.

Provide input to Director of Marketing
•           Use market expertise to provide timely input on broker sourcing, trade show selection, sales collateral development and advertising campaigns/venues.
•           Collaborate with Communications and provide pertinent information on product lines.

Manage pre-implementation, implementation and post-sale processes
•           Establish processes and then conduct spot audits to ensure that all processes are followed.
•           Adjust and update processes as information from the field warrants. Disseminate to the Sales Team.
•           Gather pertinent customer feedback from telemarketing team and disseminate valuable information to Sales Team and Leadership.

Cost reduction efforts
•           Use competitor information to set target goals for cost reduction efforts.
•           Collaborate with a team made up of manufacturing, product development, supply chain and package engineering to identify areas where cost could potentially be reduced in a product line.

Exercise influence without direct authority
•           Collaborate with peers in ways that inspire and foster win/win solutions.
•           Clearly articulate what is needed from each party and provide reasons for what is needed.
•           Work diligently to understand the needs of others and bring forward any points of resistance, so they can be resolved.
•           Build positive relationships both vertically and horizontally throughout the organization.