Monday, June 6, 2016

Product Marketing Manager-Agriculture, agronomy, or lawn and garden industry experience preferred

Basic Purpose:  Plans, develops, and directs the outbound marketing efforts for assigned products. Develops and communicates product strategy(ies) and innovative marketing programs that drive product demand.  Coordinates Marketing activities with: Communications Manager/Coordinator in production, advertising, promotion, and package development; Research and Development, Market Research, Purchasing, Manufacturing, Distribution, Regulatory and Finance.

Areas of primary accountability:
1.     Participate and lead Cross-Functional teams comprised of Marketing, Product Development, and Regulatory.  The purpose of the Cross-Functional team is to manage assigned products from inception until the product is discontinued.
2.     Develops and implements strategic marketing plans (3 – 5 years) for assigned products through analysis of product positioning, packaging, pricing strategies and sales volumes.
3.     Implements and manages pricing programs and structures for the company’s assigned products that meet margin goals set by management.
4.     Conceptualizes and enforces the visual identity of the company’s products. Preserves consistency while ensuring that all branded materials express the most effective and recognizable company message.
5.     Plans and coordinates and leads new product development and launches including regulatory, packaging, volume forecasting, manufacturing, production and development of  marketing communications.
6.     Monitors industry and market trends and requirements for current and future products by initiating market research supported by on-going visits to customers and non-customers. Responsible for collection and analysis of competitive programs and pricing
7.     Participates on the New Products Committee and performs necessary tasks to assist with the acquisition and development of new products/product lines for addition to the assigned products line.
8.     Conceptualizes and assists Marketing Communications in the development and implementation of Assigned Products promotional programs and advertising campaign concepts, collateral and advertising materials.
9.     Develops and implements product and program training materials for assigned products sales personnel, including outside distributor’s representatives.
10.  Develops an in-depth understanding of customer and market dynamics and requirements to better analyze current market conditions, competitor information, and customer research.
11.  Responsible for preparation of and adherence to annual Marketing budget for assigned product line(s).
12.  Understand and adhere to all company guidelines and protocols.

Basic Position Specifications: 
Education:            Bachelor's degree (MBA preferred)
Experience:    5 years in sales and/or marketing product management                       
Specialized knowledge and/or skills: 
Agriculture, agronomy, or lawn and garden industry experience preferred; ability to translate complex technical capabilities into compelling customer benefits, experience in launch and lifecycle management including line extensions.  Must be results oriented and creative; possess strong interpersonal, communication, time management, negotiation and analytical skills; and have entrepreneurial leanings.  Skilled in Word, Excel, and Power Point


Wednesday, May 11, 2016

POINDEXTER JOB LISTING-PLEASE SHARE

MARKETING MANAGER-CPG COMPANY IN KANSAS CITY, MO

The marketing manager is responsible for all marketing of the CPG company.  Marketing products to wholesalers as well as consumers. This is strategic as well as tactical. Duties: Overseeing digital, email marketing, market research, product development and launch, packaging, working knowledge of google analytics, promotions, retail marketing, CRM, catalog, POP, copywriter direction oversee blog  and a few others. You will be working with the marketing team. Creative outside the box thinking. Fun environment, needing someone who is energetic. Retail and shopper marketing preferred. 6-10 year exp. If qualified Send resume to bill@poindexterrecruiting.com



KEY ACCOUNT MANAGER
Poindexter Recruiting is seeking an enthusiastic, driven, sales professional with Key Account Management sales experience in the CPG/ Industry. The Key Account Manager is responsible to manage and develop an expansive base of clients and to ensure that Hiring Company is at the forefront of the customer offering. The successful candidate will be responsible for identifying and pursuing sales opportunities both independently and via large broker network. The successful candidate will act as a liaison representing hiring companies quality brands while cultivating relationships with distributor representatives and end users.

Job Duties:
-Meet and exceed gross margin and volume targets as assigned. Be accountable for developing and actualizing the customer budget.
-Identify and maximize sales opportunities through our distribution partners
-Develop and grow the Client customer base through cold calling leading to new customer acquisition
-Be a representative for our quality brands while cultivating relationships with Wholesalers Representatives and End Users.
-Act as a resource providing valuable product knowledge and application ideas to existing and potential customers.
-Prepare and present regular business reviews to Key Customers and Distributors.
-Prepare and execute advertising plans that will drive the overall Client business.
-Work in conjunction with the sales team to initiate and capitalize on effective merchandising and display opportunities, including effective shelf position and product presentation.
-Communicate internally among  Sales Staff, Finance, Operations and Distribution departments to maximize opportunities with customers while efficiency is maintained.
-Coordinate national trade marketing and marketing initiatives with excellence.
-Maintains a high level of competitor knowledge in terms of products, pricing, discounts, promotions and sales volumes.
-Special projects as required or assigned.

Required Qualifications:
-A degree/diploma in sales and marketing or equivalent education and training.
-5+ years Key Account Management experience, preferably in a Natural Goods or Consumer Packaged Goods environment.
-Comprehensive knowledge of the CPG, retail, grocery, big box.
-Strong track record of excellence in achieving sales targets.
-Dependable and team oriented with a history of being able to work independently.
-Strong communication, interpersonal and analytical skills.
-Able to work with tight deadlines in a multi-task, high priority environment
-Proficient with Microsoft Excel, Word and PowerPoint.
-Must be willing to travel.
Send resume with salary history to bill@poindexterrecruiting.com


SALES REPRESENTATIVE: CONSUMER PRODUCT GOODS COMPANY IN KCMO
 Seeking a person who is strong and motivated to seeking out and engaging new business. Must be able to travel as needed. Must be fun and outgoing and results oriented. 
Prefer someone with proven sales experience. 
 Must have excellent people skills and communication skills. 
Duties: Prospecting for new clients via email and phone, and in person. giving presentations, overcoming objections, closing sales, relationship building, driving new biz.
Organizational skills. 
Must be hungry for successes!



Marketing Manager wanted

Marketing Manager

The marketing manager is responsible for all marketing of the CPG company.  Marketing products to wholesalers as well as consumers. This is strategic as well as tactical. Duties: Overseeing digital, email marketing, market research, product development and launch, packaging, working knowledge of google analytics, promotions, retail marketing, CRM, catalog, POP, copywriter direction oversee blog  and a few others. You will be working with the marketing team. Creative outside the box thinking. Fun environment, needing someone who is energetic. Retail and shopper marketing preferred. 6-10 year exp. If qualified Send resume to bill@poindexterrecruiting.com


Tuesday, May 3, 2016

Poindexter Job Listing

KEY ACCOUNT MANAGER
Poindexter Recruiting is seeking an enthusiastic, driven, sales professional with Key Account Management sales experience in the CPG/ Industry. The Key Account Manager is responsible to manage and develop an expansive base of clients and to ensure that Hiring Company is at the forefront of the customer offering. The successful candidate will be responsible for identifying and pursuing sales opportunities both independently and via large broker network. The successful candidate will act as a liaison representing hiring companies quality brands while cultivating relationships with distributor representatives and end users.

Job Duties:
-Meet and exceed gross margin and volume targets as assigned. Be accountable for developing and actualizing the customer budget.
-Identify and maximize sales opportunities through our distribution partners
-Develop and grow the Client customer base through cold calling leading to new customer acquisition
-Be a representative for our quality brands while cultivating relationships with Distributor Representatives and End Users.
-Act as a resource providing valuable product knowledge and application ideas to existing and potential customers.
-Prepare and present regular business reviews to Key Customers and Distributors.
-Prepare and execute advertising plans that will drive the overall Client business.
-Work in conjunction with the sales team to initiate and capitalize on effective merchandising and display opportunities, including effective shelf position and product presentation.
-Communicate internally among  Sales Staff, Finance, Operations and Distribution departments to maximize opportunities with customers while efficiency is maintained.
-Coordinate national trade marketing and marketing initiatives with excellence.
-Maintains a high level of competitor knowledge in terms of products, pricing, discounts, promotions and sales volumes.
-Special projects as required or assigned.

Required Qualifications:
-A degree/diploma in sales and marketing or equivalent education and training.
-5+ years Key Account Management experience, preferably in a Natural Goods or Consumer Packaged Goods environment.
-Comprehensive knowledge of the CPG, retail, grocery, big box.
-Strong track record of excellence in achieving sales targets.
-Dependable and team oriented with a history of being able to work independently.
-Strong communication, interpersonal and analytical skills.
-Able to work with tight deadlines in a multi-task, high priority environment
-Proficient with Microsoft Excel, Word and PowerPoint.
-Must be willing to travel.
Send resume with salary history to bill@poindexterrecruiting.com


SALES REPRESENTATIVE: CONSUMER PRODUCT GOODS COMPANY IN KCMO
 Seeking a person who is strong and motivated to seeking out and engaging new business. Must be able to travel as needed. Must be fun and outgoing and results oriented. 
Prefer someone with proven sales experience, but will train the right person. Must have excellent people skills and communication skills.


ACCOUNT MANAGER-AD AGENCY KANSAS CITY AREA

Growing, boutique, creative marketing and communications firm is looking for a resourceful, dynamic Account Manager (AM) with 5 – 10 years of experience. Must have agency experience, preferably in a small agency, and enjoy providing outstanding hands-on client service. Ideal candidate is tenacious, professional, confident and personable. Multi-tasking is a must, since AM will work on 6 – 8 accounts on any given day.
Strong business-to-business background is helpful. Excellent written and verbal communication skills also required. Must be self-motivated, strategic thinking problem solver. Daily interaction with clients, creative team and vendors is expected. Organization, project management and day-to-day execution are critical for success. An entrepreneurial spirit abounds at our firm, so a sense of pride and ownership of work along with superhuman organizational skills is encouraged. AM will work with a passionate, talented and energetic team — in an environment where hard work is rewarded. Degree in marketing, advertising or public relations preferred. Competitive benefits and compensation. AM reports to the Principals.

Responsibilities
 Act as the primary day-to-day contact with the client.
 Maintain the client relationship ensuring client objectives and projects are being
met on time and on budget.
 Develop a strategic marketing plan using an Integrated Marketing Communications
(IMC) approach for each client.
 Implement the plan.
 Work with graphic designers and the client to move the projects from concept to
completion.
 Present copy and layout to the client for review and approval. Sell the creative
concept. Communicate the client’s feedback to the creative department and
discuss the next steps in the campaign.
 Manage multiple projects and tasks.
 Manage and deliver on the day-to-day tasks which may include populating email
blasts, social media posts, website updates, writing ad copy, writing/editing/distributing press releases, special event management and a variety
of tasks.
 Manage project budgets.
 At company, the account team handles copywriting tasks. This may include writing for print ads, brochures, websites, direct mail, invitations, commercials, news releases, newsletters, email blasts and other advertising materials or marketing collateral.
Qualifications
The Account Manager must demonstrate proficient knowledge in the following areas:
 Marketing and advertising
 Integrated Marketing Communications planning and budgeting
 Job process
 Project management
 Client service
 Print production, direct mail, email blasts and other tactical and implementation
processes
 Minimum of five years advertising, marketing or PR agency experience
 Excellent interpersonal skills
 Effective verbal, listening and written communications skills
 Strong command of the English language with an eye to catch spelling and
grammar errors
 Attention to detail and high level of accuracy
 Organization
 Problem solver
 Decision-making and analytical skills
 Persuasion in selling concepts and ideas to clients
 A sense of humor is helpful
 Ability to make strategic decisions under pressure using deductive reasoning
 Excellent people skills and the ability to work with a wide range of people
 Professional appearance and persona
 Ability to work long hours, especially under tight deadlines
 Ability to travel to the client, as required
 Ability to handle pressure well; maintain a calm demeanor in stressful situations
 Enjoys working in a team environment; displays leadership as a team leader
 Proficiency in Microsoft Office software, particularly Word, Excel and PowerPoint
 Time management



SENIOR MARKETING COMMUNICATIONS MANAGER-KCMO-on hold but taking applications
 (B2B Products and Services)
POSITION SUMMARY DESCRIPTION
Responsible for B2B product marketing communications strategy, development and execution. Responsible for planning, creating and implementing marketing and customer communications programs and vehicles.
Utilizes creative and analytical thinking skills to recommend and produce communications materials for a variety of internal and external audiences as needed in the Corporate & Customer Communications department.
Effectiveness is measured by meeting communications objectives, as defined for specific projects and initiatives, on-time and on-budget and according to communications industry best practices.
Contacts are company-wide and at nearly all levels, plus external contacts with suppliers, and various production providers.
  
POSITION COMPETENCIES
·       Client-service mentality and ability -- Strong ability and confidence level with anticipating and identifying business partner needs, forming recommendations, and articulating these recommendations as a communications counselor to internal clients. Excellent written and verbal communication, coordination, and presentation skills. Keeps abreast of communications best practices in order to effectively interpret business needs and provide strategic counsel to internal clients.
·       Make strategic marketing communications recommendations for promoting COMPANY products and services, including product launch strategies, driving enrollments and contributing to meeting sales targets. Write and edit product and service collateral.
·       Understanding of content marketing strategy and execution. Develop and execute projects and related content that support overall brand positioning and messaging for the products and services, but being mindful of how individual product plans need to tie into overall corporate initiatives. Strong experience in this area preferred.
·       Clear understanding of how to utilize segmentation information for marketing communications strategies and tactics.
·       Stay current on information and trends within industry and marketing communications industry with a focus on up-to-date best practices.
·       Proven ability to build consensus and work effectively within a cross-departmental team. Work cooperatively with key team members, clients and vendors.
·       Excellent project management skills.
·       Excellent communication, written and verbal skills, including confidentiality
·       Flexibility and ability to operate in a sometimes ambiguous and rapidly evolving environment.
·       Must be proficient in Microsoft Word, Excel and familiar with Desktop Publishing and presentation software. Experience with CRM, CMS and EMS systems preferred, including Eloqua.
·       Outstanding time management and organizational skills required.
·       Proven ability to work independently and make progress while keeping supervisor appropriately informed and consulted.
·       Must demonstrate interpersonal skills. Ability to collaborate and influence internal partners.



RESULTS EXPECTED
·       Develop strategic marketing communications plans that include clear objectives, strategies, tactics, timelines and budgets. Ability to obtain buy-in from various internal stakeholders on such plans. Ability to execute upon commitments from plans.
·       Develop, write and produce customer communication materials including: bill inserts, bill messages, newsletters and newsletter articles, inter and intranet information, brochures, point-of-purchase displays, trade show materials, and any other communications vehicles required.
·       Manage all projects within budgets and timelines.  Meet all deadlines.
·       Proficiently write for internal and external communications. Provide proofreading and editing assistance as required.
·       Maximize marketing communications resources and obtain efficient production of materials. Work with and direct consultants, vendors and advertising agencies as needed.
·       Manage a variety of customer communications vehicles, as assigned. Identify opportunities to enhance and improve customer communications vehicles and make recommendations to Manager Customer Communications.
·       Other communications responsibilities as needed and assigned.

REQUIREMENTS
·       Bachelors degree in Mass Communications, Marketing or related discipline.
·       5-7 years experience within a marketing communications or corporate communications department or as a writer or account executive at an advertising or public relations agency preferred.
·       5 years Business to business exp.
·       Experience managing multiple direct reports preferred.
·       Strong writing and editing skills.
·       Developed verbal and presentation skills.
·       Knowledge and experience of external communication practices.



CANDIDATES: PLEASE SEND YOU RESUME WITH SALARY HISTORY AND REASONS FOR LEAVING LAST FEW ROLES. MUST HAVE REFERENCES OF PAST SUPERVISORS. ALL INFO IS CONFIDENTIAL
SEND RESUME IF QUALIFIED TO bill@poindexterrecruiting.com  913 220 1213