Media Buyer and Planner wanted-must have Direct Response exp in TV, cable spot as well as traditional.
Act as the primary media expert for assigned clients and client service team.
Development of strategic media plans and recommendations for client assignments which include recommendations for testing daypart mix, networks, spot length, markets and creative.
Work with multiple sources of analytics to be able to provide post-analysis of buys that include campaign results and buy recaps as well as optimization recommendations.
Ensure that schedules are placed correctly and within budget; monitoring clearance daily when necessary.
Write POVs for media opportunities and sponsorships; evaluate and recommend to client when appropriate.
Research media trends for use in planning and presentation to internal teams.
Present media recommendations as part of an integrated strategy to clients or internal teams.
SPECIAL SKILLS AND QUALIFICATIONS:
Minimum 4 plus years Media Planning experience, with concentration in National Cable, Spot TV and Spot Radio (direct response experience a plus).
Strong understanding of the media planning process.
Understanding of traditional and digital media.
Strong analytical skills.
Organized, analytical, self-starter, clear and concise business writer and detail-oriented.
Must have excellent communication skills including presenting in front of groups.
Experienced PowerPoint and Excel user.
Bachelor’s degree preferred in related field.
ACCOUNT MANAGER- Integrated Marketing Agency in Kansas City: AM the key person between clients and company. Oversees 6-8 clients, the implementation of marketing plans, pitches, and account management. Will be involved with strategic marketing plans, implementation of plan, work with creative, copywriting, media planning and placement, and public relations. Seeking high level of self motivation, work ethic, and a fun can do attitude! 3-6 years account management experience in B2B advertising, marketing, and/or client side. Excellent communication skills.
Marketing Director- client side in KC area. Looking for a Marketing Director to do branding, agency, vendor management, management of media-radio spots, seeking someone who is good with a fast pace growth oriented company. Financial services background marketing experience preferred. 5+ years experience. Contact Bill for more details.
If interested and qualified please send resume to email@example.com along with salary history and reasons for leaving last positions.