Friday, August 26, 2016

Poindexter Job Listing-Please Share with you network

Digital Marketing Coordinator Wanted.
This is a new internal position with a small, successful, agile marketing team and will report to the Director, Digital Strategy.
The goal of this position is to increase revenue from current customer base and utilize digital re-targeting best practices for new customer acquisition.
Responsibilities will include:
·       Segment current customer base to develop multi-channel re-marketing campaigns.
·       Evaluate and calculate customer life-time value.
·       Execute re-marketing strategies and tactics through various channels and platforms including email, social media, web, and direct marketing with an emphasis on email marketing.
·       Optimize multi-channel advertising strategies including executing and monitoring all email marketing campaigns, manage and build email marketing automation, and drive traffic, revenue and efficiency in digital marketing channels
·       Utilize reporting tools as required to analyze the effectiveness of digital marketing campaigns
·       Assist in the management of campaigns including implementation, execution, and performance analysis
·       Assist in the implementation and execution of various strategies and approved deliverables across a portfolio of websites
·       Perform tasks in support of campaigns including but not limited to market research and keyword research. 
·       All other duties as assigned

Required Skills & Experience

·       BS/BA in related field or equivalent work experience 
·       Minimum 3 years of digital marketing experience working with email marketing, SEO, advertising, HTML, and intermediate coding abilities
·       Proficient with Google Analytics, Google webmaster tools
·       Proficient with Excel, Word, and HTML
·       Excellent written and verbal communication of strategy and recommendations
·       Attention to detail and creativity in problem-solving
·       Must possess strong analytical skills with deep attention to detail and accuracy

PAY PER CLICK SPECIALIST-OVERLAND PARK 
The Pay Per Click (PPC) Specialist is responsible for generating inquiries through targeted PPC campaigns.  The PPC Specialist will be proficient in managing AdWords platform and will be able to optimize campaigns to reduce CPA and increase inquiry volume.  The Specialist will interpret data to determine efficiencies of campaigns and will execute necessary changes to improve performance of the campaigns.  The Specialist will act as both an analyst and consultant on all PPC campaigns and will be responsible for conveying results and recommendations to internal parties and clients.    
Job responsibilities
  • Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.​
  • Apply appropriate analysis and optimization techniques to insure that campaigns deliver consistently and achieve advertiser goals and objectives.​
  • Partner with Client Services to understand client goals and priorities
  • Use Google tools as well as other necessary tools to manage accounts efficiently.
  • Consult on A/B Testing for landing page optimizations 
  • Work with Business Development team and Client Service team to estimate budgets and inquiry volumes for proposals/clients. 
  • Forecast and manage budgets at the daily, weekly, monthly and annual levels.
·       Optimize campaigns to improve performance and ROI
  • Research and launch campaigns.
Requirements
  • Bachelor’s Degree
  • 3-5 years of Search experience
  • Google AdWords Certified
  • Experience with Google Display Network, including remarketing and contextual advertising
  • Experience in applying search marketing to brand-building and direct-response initiatives
  • Technical, strong quantitative skills including high math proficiency and analytical nature
  • Solution-oriented
  • Excellent verbal and written communication skills
  • High attention to detail
  • Ability to work independently with minimal supervision and as a part of a team

SEO SPECIALIST-
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field


COPYWRITER-DOWNTOWN KCMO-contract to perm
Looking for a web content copywriter for one of my clients in KCMO.
Web Content Specialist

The Web Content Specialist is responsible for the day-to-day tactical content needs of the public website. Assist the web team with longer-term, more strategic projects.  This position is 12 months in length with opportunity to extend and/or be considered for full-time opportunities as the business may allow.

Responsibilities
·       Perform minor content updates as needed (press release postings, regulatory content, image resizing/updates, etc.)
·       Under the guidance of the web team, assist with more significant content needs, such as building web pages within Sitecore
·       Work with the web team to audit site content
·       Assist with cleaning up website media library and secondary components
·       Assist with efforts to bring website to ADA compliance (starting with alt tags)
·       Assist with strategic projects as needed
·       Identify and communicate opportunities for improvement of content administration and user experience when appropriate

Qualifications
·       Excellent writing and editing skills
·       Collaborative mindset and polished communication skills
·       Competence with web content management systems (Sitecore preferred)
·       Expertise in MS Office, especially MS Word
·       Working knowledge of Adobe Photoshop and HTML

Education
·       Four-year college degree or equivalent combination of education and experience

Experience
• 2-5 years creating content for web audiences
Please send resume and link to portfolio
bill@poindexterrecruiting.com and call 913 220 1213


MARKETING MANAGER-CPG COMPANY IN KANSAS CITY, MO

The marketing manager is responsible for all marketing of the CPG company.  Marketing products to wholesalers as well as consumers. This is strategic as well as tactical. Duties: Overseeing digital, email marketing, market research, product development and launch, packaging, working knowledge of google analytics, promotions, retail marketing, CRM, catalog, POP, copywriter direction oversee blog  and a few others. You will be working with the marketing team. Creative outside the box thinking. Fun environment, needing someone who is energetic. Retail and shopper marketing preferred. 6-10 year exp. If qualified Send resume to bill@poindexterrecruiting.com



SALES REPRESENTATIVE: CONSUMER PRODUCT GOODS COMPANY IN KCMO
 Seeking a person who is strong and motivated to seeking out and engaging new business. Must be able to travel as needed. Must be fun and outgoing and results oriented. 
Prefer someone with proven sales experience. 
 Must have excellent people skills and communication skills. 
Duties: Prospecting for new clients via email and phone, and in person. giving presentations, overcoming objections, closing sales, relationship building, driving new biz.
Organizational skills. 
Must be hungry for successes!


PRODUCT MARKETING MANAGER-KCMO AREA
Looking for someone with herbicide and pesticide exp!
Basic Purpose:  Plans, develops, and directs the outbound marketing efforts for assigned products. Develops and communicates product strategy(ies) and innovative marketing programs that drive product demand.  Coordinates Marketing activities with: Communications Manager/Coordinator in production, advertising, promotion, and package development; Research and Development, Market Research, Purchasing, Manufacturing, Distribution, Regulatory and Finance.

Areas of primary accountability:
1.     Participate and lead Cross-Functional teams comprised of Marketing, Product Development, and Regulatory.  The purpose of the Cross-Functional team is to manage assigned products from inception until the product is discontinued.
2.     Develops and implements strategic marketing plans (3 – 5 years) for assigned products through analysis of product positioning, packaging, pricing strategies and sales volumes.
3.     Implements and manages pricing programs and structures for the company’s assigned products that meet margin goals set by management.
4.     Conceptualizes and enforces the visual identity of the company’s products. Preserves consistency while ensuring that all branded materials express the most effective and recognizable company message. 
5.     Plans and coordinates and leads new product development and launches including regulatory, packaging, volume forecasting, manufacturing, production and development of  marketing communications.
6.     Monitors industry and market trends and requirements for current and future products by initiating market research supported by on-going visits to customers and non-customers. Responsible for collection and analysis of competitive programs and pricing
7.     Participates on the New Products Committee and performs necessary tasks to assist with the acquisition and development of new products/product lines for addition to the assigned products line.
8.     Conceptualizes and assists Marketing Communications in the development and implementation of Assigned Products promotional programs and advertising campaign concepts, collateral and advertising materials.
9.     Develops and implements product and program training materials for assigned products sales personnel, including outside distributor’s representatives.
10.  Develops an in-depth understanding of customer and market dynamics and requirements to better analyze current market conditions, competitor information, and customer research.
11.  Responsible for preparation of and adherence to annual Marketing budget for assigned product line(s).
12.  Understand and adhere to all company guidelines and protocols.

Basic Position Specifications:  
Education:            Bachelor's degree (MBA preferred)
Experience:    5 years in sales and/or marketing product management                        
Specialized knowledge and/or skills:  
Looking for someone with herbicide and pesticide exp!


Agriculture, agronomy, or lawn and garden industry experience preferred; ability to translate complex technical capabilities into compelling customer benefits, experience in launch and lifecycle management including line extensions.  Must be results oriented and creative; possess strong interpersonal, communication, time management, negotiation and analytical skills; and have entrepreneurial leanings.  Skilled in Word, Excel, and Power Point

IF QUALIFIED PLEASE SEND RESUME WITH SALARY HISTORY TO bill@poindexterrecruiting.com

ALL INFORMATION IS CONFIDENTIAL

Wednesday, August 24, 2016

Digital Marketing Coordinator wanted

Digital Marketing Coordinator Wanted.
This is a new internal position with a small, successful, agile marketing team and will report to the Director, Digital Strategy.
The goal of this position is to increase revenue from current customer base and utilize digital re-targeting best practices for new customer acquisition.
Responsibilities will include:
·       Segment current customer base to develop multi-channel re-marketing campaigns.
·       Evaluate and calculate customer life-time value.
·       Execute re-marketing strategies and tactics through various channels and platforms including email, social media, web, and direct marketing with an emphasis on email marketing.
·       Optimize multi-channel advertising strategies including executing and monitoring all email marketing campaigns, manage and build email marketing automation, and drive traffic, revenue and efficiency in digital marketing channels
·       Utilize reporting tools as required to analyze the effectiveness of digital marketing campaigns
·       Assist in the management of campaigns including implementation, execution, and performance analysis
·       Assist in the implementation and execution of various strategies and approved deliverables across a portfolio of websites
·       Perform tasks in support of campaigns including but not limited to market research and keyword research.
·       All other duties as assigned


Required Skills & Experience

·       BS/BA in related field or equivalent work experience
·       Minimum 3 years of digital marketing experience working with email marketing, SEO, advertising, HTML, and intermediate coding abilities
·       Proficient with Google Analytics, Google webmaster tools
·       Proficient with Excel, Word, and HTML
·       Excellent written and verbal communication of strategy and recommendations
·       Attention to detail and creativity in problem-solving
·       Must possess strong analytical skills with deep attention to detail and accuracy









Friday, August 19, 2016

Copywriter wanted-Web Content specialist

Web Content Specialist

The Web Content Specialist is responsible for the day-to-day tactical content needs of the public website. Assist the web team with longer-term, more strategic projects.  This position is 12 months in length with opportunity to extend and/or be considered for full-time opportunities as the business may allow.

Responsibilities
·       Perform minor content updates as needed (press release postings, regulatory content, image resizing/updates, etc.)
·       Under the guidance of the web team, assist with more significant content needs, such as building web pages within Sitecore
·       Work with the web team to audit site content
·       Assist with cleaning up website media library and secondary components
·       Assist with efforts to bring website to ADA compliance (starting with alt tags)
·       Assist with strategic projects as needed
·       Identify and communicate opportunities for improvement of content administration and user experience when appropriate

Qualifications
·       Excellent writing and editing skills
·       Collaborative mindset and polished communication skills
·       Competence with web content management systems (Sitecore preferred)
·       Expertise in MS Office, especially MS Word
·       Working knowledge of Adobe Photoshop and HTML

Education
·       Four-year college degree or equivalent combination of education and experience

Experience

• 2-5 years creating content for web audiences

If qualified please send me your resume and link to portfolio. 
bill@poindexterrecruiting.com