Role is to aid clients in the success and management of their one-to-one marketing campaigns including, but not limited to, email and mobile messaging. This role is required to provide a proactive service level to retained strategic clients, maintain strong relationships with those clients, and coordinate internal resources. This position will also support ad hoc strategic requests for email projects, in addition to supporting existing Senior Email Marketing Strategists with research and documentation. You will be a mid-level client-facing representative of the Company and ultimately responsible for the success of our client’s campaigns. This position allows you to gain presentation experience, build trust with clients and expand into more sophisticated clients over time. clients are Retail.
Lead strategic initiatives for email marketing clients by translating strategic objectives into actionable, measured projects.
Develop relevant strategic Memos and Powerpoint presentations and lead the execution of the recommendations including overseeing any special projects.
Develop and deliver Quarterly Plans and Statements of Work focused around email and mobile marketing campaigns to achieve client objectives.
Communicate aritculately and professionally developing a trusting relationship with the client.
Develop and deliver best practice presentations demonstrating thought leadership, in*person and via webinars, to clients and prospects.
Analyze campaigns and subscriber data in collaboration with the Analytics and Insights team to deliver segmentation strategies, key insights, trends and recommendations to clients.
Write Strategic Action Plans relevant to client goals and objectives and lead the execution of the plan including overseeing any special projects.
Write Business Requirements for specific projects and communicate the ultimate goal and measurement of success of a project to internal project teams
Serve as a key client service contact, providing consultative guidance as it relates to email marketing best practices and industry trends.
Communicate and request internal resources to support client needs.
Meet quality assurance standards when overseeing creative and campaign execution to ensure accuracy and client satisfaction.
2-5 years of client-facing digital marketing experience required. Experience should include client-facing written and verbal communications, as well as email marketing best practices and platform knowledge.
Retail, CPG, and/or agency marketing experience is highly recommended.
Comfortable with delivering presentations to small and large groups.
Strong organizational skills and attention to detail.
Demonstrated writing/communication, interpersonal and client relationship skills.
Articulate, professional and poised demeanor.
Ability to adeptly multi-task several projects at one time.
Excellent logical reasoning and analytical skills.
Experience with Microsoft Office applications (PowerPoint, Word, Excel).
Strong work ethic.
Desire to build technologically advanced marketing programs.
A related college degree or equivalent is required.
Must be located in the Kansas City, MO area
Applicants with experience utilizing the Salesforce Marketing Cloud (ExactTarget) platform will be given special consideration.
if qualified: Send resume with salary history to firstname.lastname@example.org