Do you know anyone who may fit this? It is client side gig!
Marketing Analyst: Manage all reporting across multiple channels holistically and be able to effectively communicate results. Will be working with cross teams, and be able to efficiently look, think critically, and explain data. Prefer strong Google Analytics background.
Marketing
Analyst opening for client
Salary
based on a experience and competitive to market place.
If
you feel you are qualified, please send resume with a salary history to Bill@poindexterrecruiting.com.
We can then set up a time for a interview.
Summary
of Primary Duties and Responsibilities:
The Marketing Analytics Manager is responsible for
tracking and analyzing marketing and website data to increase effectiveness of
the marketing team’s efforts, which ultimately translates to more effective
marketing and a greater customer experience and satisfaction. They will develop
organizational understanding of marketing tactic performance through
monitoring, reporting, analysis and translating results into actionable insight
in marketing strategy and tactics. They have primary ownership of the company’s
Google Analytics, Google Tag Manger, SEO and web analytics functions.
This position will continue to develop the marketing
analytics function at the company from being ad-hoc and campaign-specific into
an essential resource that provides a greater picture of marketing efforts and
their effect on desired outcomes. The Marketing Analytics Manager will provide
counsel to the Manager and Director of Marketing and the broader marketing and
customer experience teams as campaigns, personalization and testing strategies
are developed, implemented and optimized.
Duties
and Responsibilities
· Monitor and analyze a
variety of marketing data sources, including Sitecore, Eloqua, Oracle Sales
Cloud, Google Analytics, Google Tag Manager, ForeSee, Facebook, Twitter, and
programmatic advertising networks. Support personalization, optimization and
A/B and multivariate testing efforts in Eloqua, Sitecore and other platforms as
assigned.
· Based on analytics
insights, work collaboratively across the marketing department to support the
development of campaigns and content that resonate with customers, increase
their satisfaction, generate leads and drive them to conversion, and deliver
other defined business results.
· Develop processes that
promote efficiencies across marketing department and other partner teams.
· Monitor and identify
website user behavior, marketing conversion metrics, SEO performance and
multivariate testing to help improve the customer experience and campaign performance.
· Develop a monitoring,
reporting and analysis system for marketing analytics, such as a dashboard,
that allows information to easily and consistently be shared with and
understood by the rest of the marketing team, the customer experience team and
other stakeholders.
· Translate marketing
response insights into customer insights that help guide and provide input into
the company’s brand strategy as a trusted energy provider. Help the team
understand how efforts in individual channels are working together holistically
and fit with the greater context of customers’ total experience with the
company.
· Assist in the creation
of compelling, persuasive presentation materials to communicate key learnings
and recommendations to senior level executives clearly and concisely. Support
ongoing efforts to keep executives and other stakeholders apprised of marketing
effectiveness and results and make proactive suggestions for this.
Education
and Experience Requirements:
·
5+ years of
experience in this type of role at either a digital agency or corporate digital
team
·
Undergraduate
degree from a four-year college or university (business, marketing,
mathematics, statistics or similar preferred)
Skills,
Knowledge, and Abilities Required:
·
Strong
quantitative skills, attention to detail and a high aptitude for problem
solving
·
Strong
understanding of Google Analytics, Google Tag Manager and other analytics
software
·
Creative and
innovative thinker with an ability to translate complex ideas, sophisticated
analyses and metrics into a simple, actionable marketing strategy
·
High proficiency
in Microsoft Excel, Word & PowerPoint and other data visualization and
reporting tools
·
Proficiency with
standard business and database software (e.g. MS Access, Oracle, SQL)
·
Advanced teaming
skills. Preference and ability to work effectively within team environments is
required. Strong ability to build personal influence and strong relationships
with contacts across a large corporate entity.
·
Advanced organizational, project management and
problem-solving skills.
Licenses,
Certifications, Bonding, and/or Testing Required:
Valid driver's license required.
Working
Conditions:
Normal office working conditions.
If qualified, please send me your resume! bill@poindexterrecruiting.com
