Tuesday, October 2, 2018

Digital Media Manager

The ideal candidate for the Senior Digital Media Buyer position is passionate about the ever changing media landscape. We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms.

This position is responsible for the execution and day-to-day management of all online PPC marketing initiatives for one of the country’s preeminent national insurance brokerages. This includes managing multiple paid search campaigns with annual multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

Responsibilities

 Day-to-day management of paid search and other cost per click bid platforms, including bid management, ad copy testing and geo-targeting strategy
 Ongoing focus on improving primary paid search performance metrics while maximizing volume and overall opportunity
 A/B testing within multiple landing pages and websites to maximize form conversion and improve cost per lead
 Continually evaluate and recommend additional digital media platforms and campaigns that could positively impact the overall marketing/lead generation strategy
 Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
 Assist in growing the lead generation and general online marketing strategy while closely monitoring performance and meeting goals for customer acquisition costs

Qualifications

 Highly knowledgeable PPC expert, including Adwords, Bing Ads and Facebook
 Experienced with online monitoring and tracking tools, including Google Analytics
 Proficient with bid management software and other marketing automation systems
 Ability to analyze and understand large sums of data
 Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
 Excellent oral and written communication skills
 Strong organizational and time management skills with the ability to multitask
 Highly motivated, resourceful and self-directed with the ability to deliver under pressure
 Ability to be detailed oriented while seeing trends, themes and macro-impacts
 Strong knowledge base of the overall online and digital marketing realm

Training and Experience

 3+ years’ experience managing PPC and other digital media campaigns
 Bachelor's degree in marketing, business administration or related field
 Skilled with Microsoft Office, including Excel and PowerPoint
 Adwords and Bing Ads certification preferred

Friday, August 24, 2018

Wanted: Advertising Agency people

Looking for people, with stable work histories, Agency exp only, and excellent communication skills and drive. If you have this email your resume to me:
bill@poindexterrecruiting.com


Sunday, May 6, 2018

New Biz Manager wanted

New Biz Manager for Ad Agency

Senior Developer/ Technologist wanted

Wednesday, April 4, 2018

Poindexter Job Listing

Communications Sr. Specialist – Manufacturing Company           



Basic Purpose:  To coordinate and execute communications materials and programs that effectively promote the company’s professional product line, including literature, print and digital media, direct mail, tradeshows and special event materials, etc.


Areas of Primary Accountability:

1.    Work with the Communications Manager to develop written annual strategic communications plans and budgets for assigned product lines.
2.    Work with advertising agency to plan media and PR for assigned product lines.
3.    Facilitate internal or vendor production of communications materials, including but not limited to, media, PR, direct mail, brochures, in-store signage, flyers, rebates, sales support materials, digital assets, websites, and other promotional materials.
4.    Utilize project management system to manage job timelines and keep project on-schedule.
5.    Maintain and reconcile budgets throughout the year.
6.    Coordinate and participate in all creative input meetings.
7.    Review and proofread all copy for use in communications materials.
8.    Review all materials to ensure they are strategically on-target with creative brief.
9.    Update project reports, adding new projects and status updates as needed.
10. Assist Marketing/Product Managers in marketing activities needed to service the sales team, key accounts, or take advantage of seasonal or situational sales opportunities.
11. Travel as needed to meet with key account marketing management and attend trade show events.
12. Maintain industry contacts with customers, suppliers and related industry organizations.
13. Conduct annual review of all product line communications materials for update, disposal or future use.
14. Provide monthly updates to Sales Groups concerning current promotions.
15. Provide show planning and set up services for major trade shows and events as needed.
16. Review market research and make recommendations in applying research findings to maximize sales.
17. All other duties as may be assigned.

 Position Specifications: 

*    Education:     Bachelor’s degree in marketing, advertising or related field
*    Experience:  5+ years in marketing, advertising or related field, ad agency experience preferred
*    Travel required in this position is: 10%
*    Specialized knowledge or training:  Business-to-business marketing experience preferred. Professional turf industry experience is a plus.
*    Other skills:  Proficient in Microsoft Office applications. Strong written and verbal communication skills essential


Web Designer/Developer - Wordpress

Areas of Primary Accountability:
·       Develop functional web applications using Wordpress.
·       Implement responsive front end design for mobile, PC, and tablet, and ensure compatibility with
multiple browsers
·       Optimize applications for maximum speed and scalability
·       Provide website maintenance and enhancements
·       Improving the design, content and conversion of the company website and intranet
·       Manage code tests to identify and solve for bugs before site launches.
·       Work with communications team to develop marketing automation campaigns
·       Collaborate with cross-functioning teams to make strategic recommendations and improvements to the business and site
·       Collaborate with design, product, and cross-functioning teams to define, develop, and implement new features
·       Participate in all creative team meetings
Qualifications
  • Education: Bachelor’s degree in graphic design or related web based area.  Applicants will be considered if no degree, but with more than 3 years of work experience plus the experience required below.
  • Experience: 3+ years digital production experience
  • Specialized knowledge of Wordpress
  • Proficient with HTML and CSS
  • Proven layout and design experience with Adobe PhotoShop
  • Basic knowledge of MySQL, PHP
  • Knowledge of Adobe Illustrator, Dreamweaver, Acrobat Pro, InDesign and/or Premier Pro is a plus
  • Other skills: Able to independently with ability to prioritize projects. We are looking for a “team player” with strong oral and written communications skills.
  • Technologies listed here are a plus, however not required: JavaScript, JQuery, and Bootstrap.
  • Travel required in this position is: up to 10%
  • Applicants must have their portfolio listed on their resumes in a link in order to be considered.



Tuesday, April 3, 2018

Communications Specialist wanted-please share

Hi all, this is a client side gig with one of my manufacturing clients. A mid level role.
Pay range 50k with bonus.

If you are qualified please send your resume and salary history to bill@poindexterrecruiting.com

Poindexter Job Listing
Communications Sr. Specialist – Manufacturing Company     
 


Basic Purpose:  To coordinate and execute communications materials and programs that effectively promote the company’s professional product line, including literature, print and digital media, direct mail, tradeshows and special event materials, etc.


Areas of Primary Accountability:

1.     Work with the Communications Manager to develop written annual strategic communications plans and budgets for assigned product lines.
2.     Work with advertising agency to plan media and PR for assigned product lines.
3.     Facilitate internal or vendor production of communications materials, including but not limited to, media, PR, direct mail, brochures, in-store signage, flyers, rebates, sales support materials, digital assets, websites, and other promotional materials.
4.     Utilize project management system to manage job timelines and keep project on-schedule.
5.     Maintain and reconcile budgets throughout the year.
6.     Coordinate and participate in all creative input meetings.
7.     Review and proofread all copy for use in communications materials.
8.     Review all materials to ensure they are strategically on-target with creative brief.
9.     Update project reports, adding new projects and status updates as needed.
10.  Assist Marketing/Product Managers in marketing activities needed to service the sales team, key accounts, or take advantage of seasonal or situational sales opportunities.
11.  Travel as needed to meet with key account marketing management and attend trade show events.
12.  Maintain industry contacts with customers, suppliers and related industry organizations.
13.  Conduct annual review of all product line communications materials for update, disposal or future use.
14.  Provide monthly updates to Sales Groups concerning current promotions.
15.  Provide show planning and set up services for major trade shows and events as needed.
16.  Review market research and make recommendations in applying research findings to maximize sales.
17.  All other duties as may be assigned.

 Position Specifications: 

*    Education:  Bachelor’s degree in marketing, advertising or related field
*    Experience:  5+ years in marketing, advertising or related field, ad agency experience preferred
*    Travel required in this position is: 10%
*    Specialized knowledge or training:  Business-to-business marketing experience preferred. Industry experience is a plus.
*    Other skills:  Proficient in Microsoft Office applications. Strong written and verbal communication skills essential




Hiring?

  Hello, I hope you’re well!  Candidates: If you’re looking for a new position, please let me know. Reach out to Bill at poindexterrecruitin...